DIRECTV
CREATIVE DIRECTOR | MERKLE
Worked with a large and talented team of Creative Directors, Associate Creative Directors, Art Directors, copywriters and production artists to handle a large scale email program covering CRM engagement and retention, as well as prospect, winback and B2B communications.
CRM EMAIL
2010-2013: Examples of CRM emails during our engagement in an extremely high volume and fast paced environment. Communications ranged from TV and movies to sports to apps and required a great deal of image manipulation for brand consistency and visual interest.
PROSPECT EMAIL
2012: Highly conceptual approach to prospect email communications, DIRECTV brings entertainment and sports directly to your home. Responsible for ideation and execution.
