ROYAL CARIBBEAN
CREATIVE DIRECTOR | MERKLE
Selected as the CRM marketing agency during a new brand campaign, our team of Associate Creative Directors, Art Directors, and Copywriters executed omni-channel creative for promotional campaigns as well as pre and post cruise email touch streams and customer newsletters.
WOW SALE
2012: To help support one of Royal Caribbeans largest sales of the year, a multi-touch email stream along with a landing page was created. Emails employed technology that allowed embedded videos and a live animated countdown timer leading to one of their most successful campaigns to date.
WAVE BOOKING SEASON
2011: To promote the busiest booking season of the year a highly dynamic and personalized email stream and direct mail send were created to drive bookings.
CRM EMAIL
2011-2012: CRM email examples to support new brand campaign and help drive retention and loyalty with existing customers. Leveraged data for highly personalized content and technology like embedded video and animated features to boost engagement.
PERSONALIZATION & RELEVANCE
To help drive engagement all marketing communications were highly personalized. This small example from a welcome stream exemplifies addressability with visuals and messaging based on persona, ship and room type, activities, and destination.
