SAMSUNG
CREATIVE DIRECTOR | MERKLE
Creative team lead for B2C CRM email marketing as well as B2B lead generation vertical and product nurture streams as well as product and solution positioning. Team consisted of Creative Directors, Art Directors, Productions Artists and Copywriters with heavy collaboration with Strategy and Account.
CONSUMER CRM EMAIL
2011-2016: Examples of Samsung North America consumer email to drive product awareness as well as e-Commerce efforts.
BLACK FRIDAY EMAIL CAMPAIGN
2011-2016: Executed Samsung’s Black Friday email marketing campaign which evolved into highly dynamic email stream, driven by user product preferences.
B2B G6 PHONE LAUNCH
2015: Supported major phone launch for the B2B sector with a multi-touch email stream, landing page, and paid social ads.
B2B G7 NURTURE STREAM
2016: Persona-based email and display creative to support lead generation product nurture stream.
B2B PRODUCT & SOLUTION POSITIONING
2014-2016: Provided message and visual positioning for Samsung product launches and solutions for the B2B market to help drive overarching marketing campaigns.
